About Sanam

Sanam Chaudhri started her fashion label in 2009, changing the industry's landscape by reimagining the style rules. Chaudhri was a practicing interior designer before she realized that fashion was her calling. Fast forwarding to the present, the Sanam Chaudhri brand is all about evolving with the times while retaining traditional designs' charm. The Sanam Chaudhri woman is elegant, chic, and calmly confident. Chaudhri's design philosophy is best expressed in her terms: "At the expense of sounding hackneyed, a woman literally is every woman", Chaudhri emphasizes. "Some of my collections tend towards softness – they're pretty, lacey, and romantic - while other collections deliberately push that fashion envelope for our slightly wilder days." The Sanam Chaudhri brand bears an international appeal; Chaudhri's designs have been showcased in Singapore, London, Dallas, California, and Dubai. Chaudhri's pret wear can be found at Lahore, Karachi, and Islamabad multi-label stores. Appointments can also be made for formals.